The American Optometric Association represents approximately 39,000 doctors of optometry, optometry students and paraoptometric assistants and technicians. Developed several marketing communication programs that successfully connected with new graduates as well as veteran optometrists.
This program connected retirement-track optometrists with optometrists who were just starting their careers. It provided a transition plan for both so everyone involved achieved their ultimate practice goals. The pilot program has provided the foundation for others to successfully follow.
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