Brand identity and brand positioning helped Randy successfully launch his new business concept to offer his specialized marketing experience in a more affordable manner for companies that cannot afford a full time Marketing Director.
When companies start to feel the pinch of a diminishing economy, it's natural for them to subscribe to a survival mode mentality. Unfortunately, that makes the marketing function an easy target for elimination. Typically a short-term decision that looks good on paper will be exposed when confronted with serious competition or when the organization decides it is ready to return to a grow strategy.
The search to find a full-time marketing person can be very time consuming and not yield the desired results. Hiring a marketing expert on a part time basis allows companies to bring experience immediately on board and to attack the challenge at hand more economically. Some might see that as a "Win/Win" solution.
LET'S MAKE AN IMPACT
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