Brand Identity • Digital • Print
AMERICAN OPTOMETRIC ASSOCIATION
The American Optometric Association represents approximately 39,000 doctors of optometry, optometry students and paraoptometric assistants and technicians. Developed several marketing communication programs that successfully connected with new graduates as well as veteran optometrists.
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NEW PROGRAM IDENTITY
This program connected retirement-track optometrists with optometrists who were just starting their careers. It provided a transition plan for both so everyone involved achieved their ultimate practice goals. The pilot program has provided the foundation for others to successfully follow.
DIGITAL and PRINT
AD CAMPAIGN
RECRUITING KIT
TRADE SHOW IDENTITY
AOA EYELEARN PRINT CAMPAIGN
AOA COMPASS POSTCARD CAMPAIGN
DAY PLANNER FOR STUDENTS
AOA MEMBERSHIP INFOGRAPHICS
AOA MICROSITE
SOME OF OUR OTHER WORK
LET'S MAKE AN IMPACT
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