Brand Identity • Creative Strategy • Campaign Creation • Digital • Print
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With a business-to-business focus, rebuilt the identity of the company by focusing on the new, more positive mission the organization has embraced.
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The illustration above is the desired internal environment that workers prefer. The air is moving throughout the building. The internal pressure is greater on the inside versus the outside which prevents infiltration of the cold, outside air. Because of the convection motion of the heated air, the temperature remains constant from the ground floor to the ceiling eliminating any cold pockets.
This illustration demonstrates what happens when a building is heated with inefficient unit heaters. As everyone knows, hot air rises. In order to get the temperate comfortable at the level most people will be working (the 5 to 6 foot zone), the units have to be heated to a much higher degree than necessary. Then, additional ceiling fans installed to try to push the overheated air around the facility. Because of the negative pressure that is created inside, any time a door is opened, cold air will rush in to the building. We call this the "hammock effect."
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