Sandbox Creative | VICTOR | Growing Your Brand Through Effective Storytelling

Brand Identity • Creative Strategy • Campaign Creation • Digital • Print

VICTOR TECHNOLOGIES

Establishing a consistent approach to the overall positioning has helped Victor build brand equity and strengthen its position in the marketplace as the industry leader in gas welding equipment.

BUILDING A BRAND PERSONA

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THERE ARE TIMES WHEN YOUR TOOLS

ABSOLUTELY HAVE TO HAVE THE

POWER TO PERFORM

We understand that for you failure is not an option—there is no glory for second place. You positively want to know that you are using the best gas equipment—period, the end. The feeling of raw power as you squeeze that trigger is the main reason why you even bother getting up in the morning. You unconditionally expect top-of-the-line performance from everything you use, every time you use it.

LET’S FIRE IT UP AND GET TO WORK.

FROM 1913 UNTIL TODAY, WE LOVE

MAKING SPARKS FLY

As one of the original gas equipment companies in the United States, we are an organization that continues to expand and redefine our product line to adjust to the needs of our customers and the ever-evolving technology within the welding and cutting industry. Ours is a story of long-standing heritage established on a solid foundation of work ethics that continues to deliver success.

IT’S THE LESSON HISTORY HAS TAUGHT US—RESPECT EXPERIENCE.

WHEN IT COMES TO YOUR PEACE OF MIND AND PERSONAL SAFETY, WE SIMPLY

DON’T TAKE RISKS

The pioneering visionary and founder of Victor, L.W. Stettner, unfortunately lost an eye trying to use an inferior welding torch. From day one, our organization has put safety ahead of everything else. Making sure you get home to see your family and friends at the end of every work day, is our mission. That’s why every product we design has safety built in. From flashback arrestors to reverse flow check valves to SLAM technology, we are committed to keeping you protected.

SAFETY—ALWAYS RAISING THE BAR HIGHER.