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ABOUT SANDBOX CREATIVE
We believe in the power of a well crafted message. Getting your customers to truly understand why you do what you do is key to building that life-long bond. In today's extremely noisy marketplace, those who speak clearly (not necessarily the loudest) are the ones who will be heard. Customers don't tend to purchase the best products or services.
They buy the products or services that are the easiest for them to understand.
Brands that tell a clear story—Win!
Success demands singleness of purpose.
Vince Lombardi
Customers don't buy what you do, they buy why you do it.
Simon Sinek
Your brand is a story unfolding across all customer touch points.
Jonah Sachs
WE WILL HELP YOU CLARIFY AND TELL YOUR BRAND STORY
3.
BRAND MESSAGE
Develop the content and context of your story as it relates to your brand promise.
- What do you say?
- How do you say it?
- Where do you say it?
- When do you say it? How often?
2.
BRAND STORY SCRIPT
Establish the foundation of your story that will build emotional engagement with your audience.
1.
BRAND REVIEW
Gain a fundamental understanding
of the marketing space your brand currently occupies.
4.
BRAND IDENTITY
Distinguish your company from your competition in a visually meaningful and authentic manner.
- What are the strengths?
- What are the opportunities?
- What is the path to purchase?
- What is the competition doing?
- What's your brand promising to deliver?
- To whom are you talking?
- What are their ambitions?
- What are their specific problems?
- How do you guide them to a successful problem resolution?
- What image do you want to project?
- Is that image in alignment with the target audience and brand promise?
- What common visual threads will connect all messaging?
- What are the guidelines that will drive continuity?
LET'S BUILD YOUR WEB OF CUSTOMER COMMUNICATION
Once your brand is ready to be launched (or relaunched) to the world, then we define the best places to advertise. Your story not only has to connect with your primary target, but it also needs to find your primary target. Everything you say and do helps build that web of customer communication. The bigger and stronger the web, the more you will likely catch.
Brands that tell a clear story—Win!
5. DIGITAL TOUCH POINTS
Execute your messaging in all applicable digital (pixel-based) communication forms and measure results.
- Websites
- Web Banner Ads
- Eblast Campaigns (CRM)
- SEM
- Mobile Advertising
- Social Media
- Pay Per Click
- Blogs
- Video/Photography
- and much more
6. PRINT TOUCH POINTS
Execute your messaging in all applicable print (ink-on-paper) communication forms and measure results.
- Brochures/Collateral
- Catalogs
- Direct Mail
- Billboards/Outdoor Signage
- Trade Show
- Magazine (Publications)
- Posters
- Environmental Graphics
- Packaging
- and much more
SOME OF OUR WORK
FREQUENT QUESTIONS
(in no particular order)
- Can we get an electronic version of our logo?
- Can we see something by the end of the day?
- Why is this invoice so high, don’t you just push buttons?
- We have a copy of Word; can we make the changes on our end?
- Can you send working files to my brother-in-law; he’s a designer too?
- Can’t you just download the logo from our website?
- What do you mean it's not high resolution? It looks fine on my phone.
- Did you get my email/text message/voice mail?
- Is Dave playing golf?
- How fast can you design an ad?
- RGB or CMYK?
- Are you guys working this weekend?
- How much will it cost to make 'one little' change?
FREQUENT ANSWERS
(in no particular order)
- We’re working on it.
- We just sent the PDF.
- We’ll check with FedEx.
- Let me talk to the designer/programmer/printer.
- 300 DPI.
- RGB.
- CMYK.
- OSX.
- High Resolution X1A Certified PDF with bleeds and cropmarks.
- One Billion Dollars.
- That’s just a laser printout.
- It will look just fine on your phone.
- I just read your email.
- Sure, we can do that.
Creativity is intelligence having fun.
Albert Einstein
New ideas are sometimes found in the most granular details of a problem few others bother to look.
Nate Silver
Sometimes the questions are complicated and the answers are simple.
Dr. Seuss
Dave and the rest of the Sandbox Team are pure creative geniuses. Their approach to problem solving makes my job as a marketer a whole lot easier. Their innovative solutions are truly amazing.
Cecelia B.– J.P. Morgan Chase
Sandbox really invested upfront time to get to the core of what makes us tick and how we could get better with our overall marketing communication efforts. Their talented group is never at a loss for great ideas.
Gregg Lepper –
Greensfelder, Hemker & Gale, Attorneys At Law
Creative insights are one of Sandbox's biggest strengths. Their ability to rise to the challenge each and every time despite the obstacles we constantly throw at them is remarkable. The extra effort is most impressive.
Dan Warner –
Switzer's Licorice
I can always count on Sandbox Creative to deliver despite our crazy turnaround times without sacrificing quality while delivering creative concepts that fit my needs. I absolutely trust Sandbox Creative.
Chris P. – J.P. Morgan Chase
Sandbox Creative is the bomb. Their greatest strengths are their agility and ability. They have great ideas and imagination. More importantly, they can make it happen!
Wes Morgan –
Morgan Studio East
Sandbox has been instrumental in developing our brand story and bringing it to life. Focusing and simplifying our message has been a real challenge for us, but Sandbox has been a tremendous guide throughout the process. Plus, these guys make me look good.
Randy Niederer –
Cambridge Engineering
WHAT OUR CLIENTS SAY
LET'S MAKE AN IMPACT
All content © Sandbox Creative Two, Inc.,
1999 - 2020. All rights reserved.
All content © Sandbox Creative Two, Inc., 1999 - 2020 All rights reserved.
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